Customizable car air fresheners cost between $14.00 each for a single piece and $0.27 each for 350,000 or more, based on Air Trends International's pricing as of September 2026. Most small businesses order between 100 and 1,000 pieces. At those sizes, the price is about $1.65 to $0.85 per air freshener. The price includes full-color printing on both sides, individual wrapping, and an attached elastic. Shipping is not included.
The average price depends almost fully on how many you order. That is because printing setup costs get shared across more pieces as the order grows. As a result, the price per piece drops fast.
Here is a simple way to think about it:
➯ Very small orders (1 to 10 pieces) cost about $14.00 to $8.49 each.
➯ Small orders (11 to 100 pieces) cost about $5.99 to $1.65 each.
➯ Medium orders (200 to 1,000 pieces) cost about $1.10 to $0.85 each.
➯ Large orders (2,500 to 25,000 pieces) cost about $0.75 to $0.50 each.
➯ Very large orders (100,000 or more) cost $0.38 each or less.
So, if a business wants a fair price, the real question is not "what does one cost?" Instead, it is "how many will I actually use?"
Many people worry that a low price means a plain product. In this case, the base price already includes the main features most businesses want. According to the pricing, every custom air freshener comes with:
➯ Full-color printing
➯ Printing on both sides
➯ An option to use a different design on each side
➯ Individual wrapping
➯ An elastic already attached
Because of this, you do not need to pay extra just to get a logo on the front and a message or offer on the back. That second side is useful, since it can hold a phone number, a QR code, or a simple thank-you.
The drop is big, and it happens in steps. Here are the price points:
➯ 1 piece: $14.00 each
➯ 2 pieces: $8.49 each
➯ 11 pieces: $5.99 each
➯ 25 pieces: $2.50 each
➯ 50 pieces: $2.00 each
➯ 100 pieces: $1.65 each
➯ 200 pieces: $1.10 each
➯ 500 pieces: $0.95 each
➯ 1,000 pieces: $0.85 each
➯ 2,500 pieces: $0.75 each
➯ 5,000 pieces: $0.55 each
➯ 10,000 pieces: $0.52 each
➯ 25,000 pieces: $0.50 each
For orders above 50,000 pieces, the price is best confirmed by phone. Still, the pattern is easy to see. Going from 1 piece to 1,000 pieces cuts the price per piece by more than 90 percent. Likewise, going from 100 to 1,000 pieces almost cuts it in half.
Numbers per piece can feel small and hard to picture. Therefore, here are a few simple examples using the same pricing (before shipping):
➯ 25 air fresheners at $2.50 each come to $62.50.
➯ 100 air fresheners at $1.65 each come to $165.
➯ 500 air fresheners at $0.95 each come to $475.
➯ 1,000 air fresheners at $0.85 each come to $850.
➯ 5,000 air fresheners at $0.55 each come to $2,750.
For example, a small gym that wants to hand one out with each new membership might start with 100. On the other hand, a business with several locations may go straight to 1,000 or more.
Quantity is the biggest factor, but it is not the only one. In addition, a few other things can change your final cost:
➯ Order size: More pieces means a lower price per piece.
➯ Shipping: Shipping charges are not included in the listed prices.
➯ Unique shapes: If you want a shape that does not exist yet, it will build a die for you.
➯ Special fragrances: A custom scent can be blended for you.
➯ Header cards and special packaging: These can be added if your project needs them.
➯ Drop shipping and quick orders: These are also listed as special requests.
Since special requests can change the total, it is smart to ask for a quote first. That way, there are no surprises later.
The pricing page is clear about one thing: shipping is not included. Besides that, the listed price covers the printing, wrapping, and elastic. However, any special request, such as a new shape or a custom scent, may add to the cost.
In short, ask three questions before you order.
Sometimes, ordering a little more brings the price per piece down enough to be worth it.
This is one of the most common worries for small businesses. Many people think a custom order must be huge. With Air Trends International, however, the pricing starts at just one piece. That makes it possible to test a design before placing a bigger order.
Of course, a single piece at $14.00 is not the best deal. So, a good middle path is to start with 25 to 100 pieces. You can check the print quality first. After that, you can reorder in a larger size at a lower price. If you want more detail on this topic, our guide on how small businesses can order air fresheners wholesale without a huge minimum goes deeper.
Wholesale deals on air fresheners work through volume pricing. In simple terms, the more you buy at once, the less you pay for each piece. There is no secret code or special account needed for this. It is just built into the price list.
For instance, at 1,000 pieces the price is $0.85 each. At 5,000 pieces, it falls to $0.55 each. Then at 25,000 pieces, it reaches $0.50 each. If you plan to use the same design for months, a bigger order can be a smart move. Just make sure you have a place to store them and a plan to hand them out.
A car freshener for marketing can be a smart choice because it stays in front of people for a long time. Unlike a flyer, which is often thrown away, an air freshener hangs in a car where the driver and passengers see it every day.
Here is a simple way to look at the cost. If one air freshener costs $0.85 and it stays in a car for a month, that is less than 3 cents per day for your brand to be seen. This is only an example, and results will vary by business. Still, it shows why so many businesses use them.
Different industries use them in different ways. For instance:
➯ Realtors give them to clients as a thank-you after a closing. Our post on why realtors use custom air fresheners to get referrals explains how.
➯ Gyms hand them out to members. We covered this in why gyms use custom car air fresheners for brand promotion.
➯ Schools and clubs sell them to raise money, as shown in our air freshener fundraiser guide.
➯ Car washes give them to returning customers as a small reward.
You can design your car freshener online without a designer or special software. The Air Trends International Design Center is built for this. It lets you use your own art or theirs. Here is how it usually goes:
➯ Open the Design Center and pick your air freshener shape.
➯ Upload your logo or artwork, or start with ready-made art.
➯ Add your text, such as a phone number, offer, or website.
➯ Choose whether the back side matches the front or has its own design.
➯ Pick your quantity and see the price for that amount.
If you get stuck, the company's art department can help with your order and special requests. This is helpful if you are not sure your logo will print well.
There is no perfect number, but a few simple rules can help:
➯ Testing an idea: Order 25 to 100 pieces.
➯ A single event or small campaign: Order 200 to 500 pieces.
➯ Ongoing giveaways to customers: Order 1,000 or more.
➯ Many locations or fundraising: Look at 2,500 pieces and up, and ask for a quote.
Also, think about how fast you hand them out. If you give away 50 a month, then 500 will last about ten months. In that case, a 500-piece order is likely a better fit than 5,000.
If you want a place to start, Air Trends International is a good option to look at. It offers customizable car air fresheners with full-color printing on both sides, an online design tool, and clear price breaks that go from single pieces to very large orders. It also takes special requests such as unique shapes, custom scents, header cards, and drop shipping.
You can see the full list on the Air Trends International pricing page. If your order is large or needs something special, you can request a quote or call 305-650-9100.
How much does one custom car air freshener cost?
➛ One piece costs $14.00 at Air Trends International. The price falls to $8.49 each for 2 pieces and $5.99 each for 11 pieces.
How much do 100 custom air fresheners cost?
➛ 100 pieces cost $1.65 each, which comes to $165 before shipping.
How much do 1,000 custom air fresheners cost?
➛ 1,000 pieces cost $0.85 each, which comes to $850 before shipping.
Can I print a different design on each side?
➛ Yes. Air Trends International offers 2-sided printing with an option to use a different design on each side.
Is shipping included in the price?
➛ No. Shipping charges are not included in the listed prices.
Can I order a custom shape or scent?
➛ Yes. Air Trends International lists unique shapes and special fragrances as special requests.
In the end, the cost of custom car air fresheners comes down to one thing: how many you order. A single piece is priced high, but the price per piece drops quickly as the quantity grows. For most small businesses, an order of 100 to 1,000 pieces is a smart balance of cost and reach.
So, start by picking your quantity. Then, use the design tool to build your air freshener. Finally, ask for a quote if you need anything special.
Pricing last checked: September 2026. Prices come from the Air Trends International pricing page and can change, so please confirm before you order.
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