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Here’s Why You Need a Seasonal Promotional Product Strategy To Boost Sales

Here’s Why You Need a Seasonal Promotional Product Strategy To Boost Sales

Nov 21, 2022

We are at the time of the year when seasonal events like Halloween, Black Friday, Cyber Monday, and Christmas are eagerly awaited. This is the time for businesses to put their best foot forward and boost their sales. A key strategy they can use to achieve this is a seasonal promotional product. 

Promotional products have always been a great way to reward loyal customers and ensure they stay with you. Using seasonal promotional products is an excellent idea since it acts as a seasonal gift while also helping you promote your brand. At this time of the year, you need to devise a seasonal promotional product strategy to help you boost your sales. 

Promotional products are inexpensive, and you can gift them to your customers. Doing this will help you win them over. It also has many other benefits, so it is worth investing in such products. This guide explains the reasons for creating a seasonal promotional product strategy and how to do it.  


Why offer seasonal promotional products? 

Your business can get significant benefits by offering seasonal promotional products. When you go through these benefits, you will understand how this strategy can help you increase sales. 


1. Your customer will become your brand ambassador 

There is no other effective sales strategy than customer marketing for you. When your customer recommends your product to someone, the likelihood of a sale increases. If you keep your loyal customers happy, they will become your brand ambassador and sell your product for you. 

A simple way of doing this is to offer promotional gifts. These attractive gifts would make the customer feel special. Also, if the customer uses these gifts (e.g., T-shirt, bottle, etc.), they would display your brand logo and name in public. The customer would thus be serving as your brand ambassador. 


2. Helps build brand awareness 

Brand awareness is the key to success for businesses. The more people see or are aware of your brand, the more likely they will buy your product. You can create brand awareness through promotional products. 

The promotional products can be branded with your branding elements. For example, your logo, brand name, and other messages can be printed on the product. This will help create awareness about your brand. 


3. Offers excellent ROI 

If you thought it would cost you a lot to spend on promotional products, you would change your mind when you learn about its ROI. Investing in seasonal promotional products will get you an excellent return on investment. 

You will get the best ROI when your loyal customers come back to buy from you. The increase in repeated orders is a testament to the success of this strategy. 


4. Helps you connect to customers 

Customers would appreciate brands that reward their loyalty. Even if this reward is a small promotional product, the act of giving a gift would be appreciated. People love anything that is provided for free. You will be able to connect to your customers on an emotional level. Establishing a solid emotional connection can help you boost sales. 


5. Helps you enhance your reputation 

Your reputation in the market would be enhanced when you offer promotional products to customers. The customer would perceive you as someone who is helpful and offers them products useful for them. Most promotional products are valuable, and the customer would be happy using them. With your branding printed on the product, they will remember you every time they use it. 


6. It is a great seasonal gift 

A gift given for Christmas or New Year is special. It is a gesture that tells people you care for them. When you give customers a seasonal gift, you share in the festive celebrations with them. Customers will be happy to get this special gift for a special occasion. This is a great way to connect to customers. 


Seasonal Promotional Strategies to use :

Now that you know the benefits of seasonal promotional products, it is time to make a strategy. Your strategy should list the promotional products you plan to offer and how to reach out to customers. 

Here are some ideas to include in your seasonal promotional product strategy: 

1. Be creative while using your seasonal promotional products. Mention them in your campaign and do it creatively, so your customers will feel proud to get them as gifts. 

2. Use social media to let your customers know what you give them. 

3. Create a seasonal email list and use it to talk about the promotional products you are giving away to all those who make a purchase. 

4. Make it a limited offer where you only give away these promotional products for a limited time. This will help you boost sales quickly. You can use a countdown timer on your webpage for this. 

5. Get testimonials from customers who received the promotional products and liked them. These testimonials will spur others to make purchases. 

When you have decided to offer seasonal promotional products to customers, you can choose one or more of these products: 

1. Silicone wrist brands. 

2. Lip balm with SPF-30 

3. Aviator tumbler 

4. Backpack with drawstring 

5. Spiralled calendar 

6. 3-in-1 letter opener 

7. Coffee mug 

8. Hand sanitizer with leash 

9. ION pen 

10. Keychain and bottle opener 

11. Keychain with pocket LED 

12. Can cooler 

13. Plastic stadium cup 

14. Grocery tote 


Get the products in bulk so that you can get a substantial discount. When you buy from Air trends international, you can personalize the products by printing your branding elements. This will convert your promotional product into a branding tool that will help you boost your sales.