As we step into 2022, businesses should prepare themselves to ace the market with innovative marketing ideas. With the situation in the market being fluid, spending too much money on marketing is also not a good idea. What is needed are low-budget ideas that work. We give you seven low-budget ideas that any business can use as a part of its marketing campaigns. Use these ideas this year and achieve your marketing goals.
7 Effective Low-Budget Marketing Ideas:-
1. Post (and engage) on social media effectively
The best low-budget marketing idea is using social media. Open social media accounts for your business on Facebook, Instagram, LinkedIn, Snapchat, Pinterest, TikTok, etc. With over 1 billion users TikTok is dominating the short video market and is expected to reach 1.5 billion users this year. Use these accounts to promote your brand and products. Your posts on social media can reach your potential target audience in a quicker way than conventional marketing. You can also reach more people through social media. It is a free activity unless you want to promote your posts by using the ad features on social media. Apart from posting content, engage with people who respond to your posts. This kind of engagement is helpful in promoting your business.
2. Don’t neglect email marketing
People consider email marketing old-fashioned but it can produce good results. 40% of B2B marketers indicated in a survey that they considered newsletters critical to their success. In 2022, B2B marketers will invest more in email marketing, social media, and blogs. Sending newsletters to your email list is a good way to reach out to your customers. Use a free email marketing service provider like MailChimp to run your email campaigns. Each campaign should be well-planned. The use of attractive graphics, images, and useful content can make the email campaign a success. Having a call to action in the email can help boost sales.
3. Make use of Google My Business
If you have a local business, one of the best (and free) ways of promoting it is to use Google My Business. All you need to do is create the profile of your business on Google. You can mark your business on Google Maps so your customers can easily find directions to reach your place. When customers search for information related to your product and service, your business will show up in the listing. Of course, if you want a higher ranking, then you need to optimize your profile. When people search on Google using the ‘near me’ keyword, it lists your business and displays it on the map.
4. Use SEO for your website
Every business would have a website. You need to promote your website so it ranks higher when people search on Google or other search engines. For this, you need to optimize your website using SEO or search engine optimization. SEO uses various techniques that can make your website get a higher ranking on Google. Your website can be listed at the top of the search results page. It is the best way of getting more visitors to your website who could be potential customers. Local SEO can help small businesses to compete with the big ones easily and effectively.
5. Start blogging with great content
A blog is the best way to engage with your existing and potential customers. You can create a blog where you regularly post content that is useful for your customers. Post content related to your business and make sure the content adds value to customers. (e.g.: if you are running a gym, create blogs with fitness tips or weight loss tips). Make the content as interesting as possible by using pictures, infographics, and/or videos. This is a sure way to get traffic to your blog. You can then subtly promote your products/services on the blog and boost your business.
6. Post helpful videos
It is a well-known fact that in the digital world, content is king. Today, it is video content that people look for. Creating videos that offer advice, product videos, troubleshooting, demos, etc. can help your business online. This is a low-cost marketing activity. All you need is a decent camera and video-editing software. Shoot videos with content that are instructional and show people how to do things. Such helpful videos can go viral quickly. Use the videos to promote your business and sell your products.
7. Distribute Customized promotional items
Distributing customized promotional items with your brand name and logo on them is a time-tested marketing idea. Gifting a custom air freshener is a great idea. The air freshener can have your brand colors, logo, and text that talks about your vision. Another way of personalizing this gift is by including a reminder message. For instance, if you are a service company, remind your customer of the next service appointment. An air freshener is a great idea because scents and memories are inter-linked. When a person smells something pleasant, they would associate it with the image or design they see on the freshener. This is a good way to ensure brand recall. With most Americans spending nearly 1.1 hours daily driving their car, an air freshener makes for a great gift. It is a subtle and effective way of positively reinforcing your brand message to customers.
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